Current Market Initiatives Recipients

BC Wood Specialties Group – $1,172,565

Pursue niche opportunities for value-added wood products at trade events and seminars in the U.S. and Canada.
Bring together British Columbian and Canadian value-added wood product manufacturers with pre-qualified international buyers and specifiers at the 2024 Global Buyers Mission in Whistler.
Deliver targeted market development activities to increase sales in China, Japan, South Korea, and Mexico.
Support activities to promote and increase the use of Pacific Hem-Fir (PHF) lumber products in North American industrial, non-residential and outdoor market.

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Expand the B.C. forest product sector’s global reach with market access and development teams in China, Japan, South Korea, Europe and Vietnam.
In China, address code constraints and provide training and other support to grow wood use in the construction (including prefabrication) and manufacturing sectors.
In Japan, develop innovative solutions to expand the use of lumber and panel products in large-scale buildings.
In South Korea, deliver wood-frame design and construction training to support innovative building solutions for larger-scale developments, including multi-family structures and those that use infill walls.

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Support building and fire code changes that allow for wood and mass timber use.
Provide education, technical support and advice to address wood and mass timber performance attributes in multi-family, multi-storey and non-residential projects.

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Deliver a multifaceted marketing campaign to encourage the use of high value-added cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S.
Monitor building code updates in North America.
Providing architects, distributors, installers and end users with dedicated tools through workshops and literature.

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Deliver a comprehensive program of marketing, communications, education and outreach to increase market awareness and improve the value proposition of western red cedar as a species in the U.S and Canada.

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In Europe, improve the regulatory environment for wood pellets and communicate to the power generation and heating sectors the sustainable pedigree of B.C. forest products.
In Japan, identify new customers for industrial wood pellets, increase the amount of volume under long-term sales contracts and accompany the Minister’s Mission.
In Canada, in an effort to mitigate the impacts of climate change, position wood pellets as a viable, environmentally friendly alternative to coal.

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Drive demand and support the specification of wood in mid-rise and mass timber non-residential and multi-family structures by providing technical advice, education and support to the building community.

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