A successful combination of educational programming and product trials lead a Vietnamese furniture manufacturer to zero in on the benefits of sustainable Canadian softwoods
In a step towards diversifying markets for Canadian wood products, FII Vietnam recently began working with a leading Vietnamese furniture manufacturer, onboarding them in the “Try Canadian Wood” program. The Binh Duong-based manufacturer—with an annual export turnover exceeding USD $100 million—is exploring the incorporation of Douglas-fir into its new product lines.
Following a successful product trial using Douglas-fir, the company further engaged FII Vietnam for an in-depth educational workshop focused on various aspects of B.C. wood species. The session covered moisture content requirements, certification preferences, grade comparison, thickness customization, veneer supply, and supply continuity. The manufacturer’s team, comprised of key-decision makers from product development, business, and procurement, engaged enthusiastically with the training content.
A key outcome from the product trial and introduction to wood from B.C. was the positive impression of Douglas-fir. While the same species was previously used in veneers for case goods, the manufacturer now wants to use it for solid wood components in bedroom and dining room sets. Douglas-fir offers a combination of strength, durability, and aesthetic appeal making it an attractive choice for both manufacturers and consumers.
Having already placed a trial order of two containers, they are now actively seeking to establish more connections and communication with B.C. suppliers. The company is exploring other B.C. wood species for future projects, with product trials using western hemlock and spruce-pine-fir (S-P-F) expected.
The new line of Douglas-fir furniture will be on display at the High Point Market (HPM), October 26-30, 2024. Held in High Point, North Carolina, HPM is one of the largest home furnishings industry trade shows in the world, attracting up to 80,000 attendees each year.
Across many emerging markets, the choice to adopt Canadian wood products aligns with a broader trend and requirement by more and more countries and major companies towards certified, sustainably sourced wood in manufacturing. Canadian forestry practices emphasize environmental stewardship and responsible resource management, making Canadian wood a preferred choice for consumers.
The success of this collaboration demonstrates the potential of the “Try Canadian Wood” program for the growth of B.C. wood products in Vietnam’s large furniture manufacturing industry.
Vietnam is the second largest exporter of wooden furniture in the world after China, with over 4,000 furniture manufacturers across the country. Wood product manufacturing has far outpaced the growth of domestic supply which presents an opportunity for Canadian species to secure market share.
For more information on FII’s strategic approach, priorities and activities within the Vietnam market, please visit https://www.bcfii.ca/our-key-markets/vietnam/.
