Developed by FII, naturally:wood is an information resource showcasing British Columbia as a global leader in wood construction and a supplier of quality, environmentally responsible wood products from sustainably managed forests. Architects, builders, designers, engineers, owners, and wood product buyers gain access to credible, fact-based information about B.C.’s diverse and innovative forest products, advanced wood building systems, and the province’s evolving sustainable forest management practices. To highlight these benefits and showcase innovation, naturally:wood curates a wide variety of online resources, including technical tools, guides, research reports, project profiles, and case studies.
Reaching target audiences
naturally:wood targets key influencers in building procurement and construction through an integrated communication strategy that includes social media, trade events, digital media and advertising.
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