Product trials, organized by FII India, demonstrate real-world outcomes, validate technical suitability and reduce perceived risk.

FII India uses product trials to demonstrate how B.C. species perform under local conditions and meet customers’ requirements by pairing hands-on testing with technical guidance. They are essential tools for accelerating the adoption of B.C. wood species, particularly underused Coastal hemlock.

Evavo Wellness:
Saunas at world-class hotels
With FII India’s support, Evavo Wellness has brought B.C. wood into India’s luxury market, completing more than 10 high-end sauna projects for top hotels and wellness facilities. FII has built its relationship with Evavo over almost a decade, from initial meetings at trade events to educational seminars, technical support and material guidance—including a full mock-up sauna at Evavo’s Mumbai showroom. Evavo incorporates western red cedar and western hemlock in its sauna projects for their durability, dimensional stability and visual appeal. The company is now exploring new production opportunities with a major Indian bathroom fittings manufacturer, signalling growing commercial interest in B.C. wood.

Evergreen International:
Furniture for international markets
Evergreen International, one of India’s largest integrated furniture exporters, is using western hemlock across several product categories. FII India began collaborating with Evergreen in 2024 and has provided ongoing technical support. Following the success of an initial six-drawer dresser, Evergreen has expanded the use of western hemlock across additional product categories for international buyers.

Photos: western hemlock bench, Evergreen international; Hemlock sauna, Evavo Wellness | Credit: FII India

Extensive use of western hemlock has allowed the Indore local government to build a new assembly hall that is functional, visually impressive and environmentally progressive.

Based on a relationship with FII India established through trade events and seminars, local officials called on the expertise of the FII team for design and technical support. FII worked with officials to find the right fit for this project. Ultimately, the design team chose western hemlock and facilitated supply through local distributors.

The assembly hall is used on a regular basis by state officials, party leaders, and members of the Legislative Assembly for government meetings, events and elections. It is already receiving a great deal of attention—and perhaps a bit of envy—from other local government officials.

Photo: Indore Nagar Parishad Assembly Hall | Credit: FII India

Located in South Goa, Juju is a fine dining restaurant that reimagines Indian cuisine through both flavor and atmosphere. While the menu promises to delight the senses, the restaurant’s identity is equally shaped by its material palette—most notably the use of Spruce-Pine-Fir (S-P-F) from British Columbia (B.C.).

The architectural vision, brought to life by Wheaton Design Pvt. Ltd., is guided by the principle that every project should harmonize with natural light, ventilation, and greenery. Within this approach, the warmth and natural beauty of S-P-F became central to the design.

Continue reading > 

Photo: FII India

Across India, interest in wood‑based construction is growing, particularly in resorts and vacation developments, driven in part by FII India’s education and outreach efforts. However, adoption has been limited by a lack of access to long‑span engineered wood products such as glulam.

Recognizing this gap early in its market entry, FII began introducing mass timber technologies to the Indian market through a series of demonstration projects showcasing engineered wood in larger, more complex structures. Projects such as the Canadian Wood villa in Hyderabad helped communicate the structural performance, aesthetics and design flexibility of mass timber products made from BC species to architects, developers, and builders.

Continue reading >

Photo: Artius Hyderabad Experience Centre | Credit: FII India